Social Media POV: Tiktok in the spotlight


Once a platform for only artists, dancers and ceatives, TikTok has exploded into the mainstream. Still, it is a new and refreshing option for artists and creatives that nw have another powerful platform to expose and entertain. Once upon a time Soundcloud was the prime hotspot for uploading new music that was accessible to everyone.

During that time making music seemed extremely accessible, and since that era it's only gotten easier, with Tiktok, this platform has allowed small time musicians and talents alike to showcase their skills. With an algorithm that heavily rewards music and dance and has 1 BILLION active users, it's no wonder so many artists have blown up on this platform.





The Basics of TikTok

TikTok is a social media platform for creating, sharing and discovering short videos. The app is used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community. To earn money directly from TikTok, users must be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views in the last 30 days. Once they reach that threshold, they can apply for TikTok's Creator Fund through the app.


TikTok has a unique algorithm that is different from its counterparts. The app uses machine learning to show you a personalized feed known as "For You" that is different for every user. TikTok has a user-centric design and focuses on what you like and dislike. That's intelligence right?





THE DARK SIDE

like everything, TikTok has a dark side if unchecked. Over the past few years, security researchers found multiple security vulnerabilities within the app. And since TikTok has access to a lot of personal information, it became the favorite route for many hacker.

Researchers in China found TikTok triggers parts of the brain that are involved in addiction, making it difficult for children to turn away. Too much TikTok is harmful to kids, a study finds.


Chinese researchers analyzed college students. They gave them videos they liked and took brain scans.


Brain scans of students who used the app regularly revealed addiction-like responses, and some research subjects lacked enough self-control to stop watching. “If you are watching TikTok for long periods of time, it may lead to problems with attention, concentration, and short-term memory.” Teens who are “addicted” to TikTok experience worse depression and anxiety, and in turn, reduced working memory capacity.




In its inaugural forecast on TikTok's global install base, Insider Intelligence — the firm previously known as eMarketer — predicts that TikTok will reach 755.0 million monthly users in 2022, after seeing 59.8% growth in 2020, followed by 40.8% growth in 2021.

Addiction is a real threat when it comes to social media and TikTok is no different. It encourages teh act od scrolling because most of the content is short-form and quickly consumable. Most people ease into TikTok addiction without even realizing it until they actually track how much time they spend on the app.

A study among teenage TikTok users found that those who showed addictive tendencies toward the platform performed worse when recalling number sequences.






For those of us that are newcomers, the experience has been very compelling. Using TikTok took us a few weeks to get the hang of it and were still learning its nuances and audience preferences, but to be honest, its simple fun for us creators and for the people that follow us.Regardless of our own experiences and level of engagement, TikTok is growing.

The key to TikTok's growth has been its increasing allure among Gen Z and Millennials, who make up 80% of its user base. These generations got hooked on TikTok during 2020 during the pandemic and when the app's daily usage increased by 41%. They're using it more today, even as they go about their daily activities and so are fringe users like the over 40 gang and businesses.

Unless there is a huge change to TikTok's design, it seems like it's not going anywhere. Perhaps, a completely new form of content creation will arise and threaten the platform's popularity, but even then, TikTok will still have many desirable features.

Unless there is a huge change to TikTok's design, it seems like it's not going anywhere. Perhaps, a completely new form of content creation will arise and threaten the platform's popularity, but even then, TikTok will still have many desirable features.


 


 


The MUMFF Artist Spotlight

Steve Lacy, fusing guitar with soultry soul and style

Click the link in the photo for the scoop on one of the hottest young talents in music right now

Steve Thomas Lacy-Moya (born May 23, 1998) is an American musician, singer, songwriter, and record producer. He was born in Compton, California, and gained recognition as the guitarist of the R&B group the Internet. In 2017, Lacy released his debut EP, a song-series, titled Steve Lacy's Demo.



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