In search of Lebron James Clout: The POWER Series

7-9-22

He's one of the best to ever play the game of basketball. He is Lebron James and he's a prime example of an influecer that has used that asset to build a wealth of clout. Lebron James is an influential individual on and off the basketball court. He's unique; a superstar unafraid to use his clout, his money and his resources to get things done.

To have clout is to have influence or power.

In popular culture, people with clout are seen as popular and cool. In a society where a leader is needed, James has stepped up to influence his supporters and those who will listen. James also uses his role as a leader to inspire other players, encouraging them to take action by standing up for their beliefs and calling out injustice. And when we see these brave actions playing out, we feel empowered, too. That's clout.

James is building a model for advancing education and social assistance in the West Market Street neighborhood, where he was raised. A new school, three residential buildings and a sports-and-entertainment complex represent more than $20 million in investment by the LeBron James Family Foundation and its partners.

Not everybody wants clout but lots of people need it. For those trying to get things done, grow a business or an organization, push an agenda or a particular point of view or simply want to get up the political or corporate ladder you need clout. To gain endorsements, favors and access, you need clout. Having clout is to have power.

Having clout is not about the clout chasers on social media and TV.

There is a difference between those on social media having a voice and message to share that informs or entertains and those having a voice to be solely to be seen for popularity sake. Some call the latter Clout Chasers. They see a Lebron James and try to get on that level of popularity, but don't really have all of the tools and cultural or social impact. You don't have to be Lebron James to have clout. You have to grab it where it is within reach. when you vote, you have a degree of clout. Where you choose to spend your hard-earned dollars gives you clout. Who you attract around a given cause or initiative also gives you clout.