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Gaming: Netflix steps into game development

Netflix is already a Hollywood powerhouse but its got more on its plate. Netflix is stepping up its game development by opening an internal studio in Southern California. This is the company’s fifth studio. Netflix recently opened a studio in Helsinki, Finland with a former Zynga GM at the helm. Others include Boss Fight Entertainment, Night School Studio and Finland’s Next Games, which are each designed to develop games catering to different tastes.

Just for clarity, here's a little wiki info on the company. Netflix, Inc. is a subscription streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a film and television series library through distribution deals as well as its own productions, known as Netflix Originals.

The new California studio will be led by Chacko Sonny pictured at left' the former executive producer on “Overwatch.” At Blizzard Entertainment, “Overwatch” was a massive success, netting billions of dollars. As of September 2022, Netflix had 222 million subscribers worldwide, including 73.3 million in the United States and Canada; 73.0 million in Europe, the Middle East and Africa, 39.6 million in Latin America and 34.8 million in the Asia-Pacific region.

It is available worldwide aside from Mainland China, Syria, North Korea, and Russia. Netflix has played a prominent role in independent film distribution, and it is a member of the Motion Picture Association (MPA).

Sonny announced his departure from Blizzard last year in the wake of an SEC probe regarding sexual harassment and discrimination at the dominant gaming company. Netflix posted better-than-expected results on the top and bottom lines. The streamer also reported the addition of 2.41 million net global subscribers, more than doubling the adds the company had projected a quarter ago. The majority of Netflix’s net subscriber growth during the quarter came from the Asia-Pacific region, which accounted for 1.43 million subscribers. The U.S.-Canada region had the smallest growth of Netflix’s regions, contributing just 100,000 net subscribers.

Netflix forecast it would add 4.5 million subscribers during its fiscal first quarter and said it expects revenue of $7.8 billion, largely due to currency pressures overseas. It also teased the addition of its new lower-priced ad-supported plan, which launches in 12 countries in November.

The company still considers itself in the very early stages of its gaming initiative but hasn’t ruled out expansions beyond mobile — though we understand it won’t be heading to the console or VR at this point.


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