A Record for "Smile" the movie
If the images in this article make you uncomfortable, then good ,because its all about Smile, the top film of the week for a second week in a row. Otherwise, the overall box office activity has been sluggish but Smile, which opened to a solid $22.6 million last weekend has maintained its power and followed it up with a phenomenal $17.6 million. Smile won the weekend again and dropped only 22%. Its one of the best surprises of the year. This is the year’s best second weekend hold and it is among the best ever for a horror film.
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The overall box office activity was still sluggish with a total of just $57 million, the 11th in a row under $100 million and the seventh in a row under $65 million. New releases are on tap that plenty of movie fans are waiting for, Black Adam and Avatar included.
Smile was very nearly a Paramount+ title, only getting the go ahead for a theatrical release after a strong response from test screenings. This decision turned out to be a great one for Paramount and for cinemas as it is in the process of becoming the biggest hit of the dry spell.
Smile is a unique horror film that sneaked into the top spot at the box office this weekend. The Parker Finn directed/written horror pic had a very strong opening weekend with $36.5M. What a surprise considering the opening clashed directoy with "Bros" wich had big expectations and lts of marketing behind it.
Smile is successful for because it hits the right marks with a strong, original story, strong convincing acting and twists that keep you guesssing. The film continues to benefit from positive word of mouth from movie fans and that's always a good thig for the studios.
The story worked its magic. Here's the basic symopsis. After witnessing a bizarre, traumatic incident involving a patient, Dr. Rose Cotter (Sosie Bacon) starts experiencing frightening occurrences that she can't explain. As an overwhelming terror begins taking over her life, Rose must confront her troubling past in order to survive and escape her horrifying new reality.
Here's a little hint, the story does indeed include characters that display a rather sarcastic and chilling smile throughout. The women that drive the film are captivating yet scary, and that's another good thing about the film. We love seeing the women in string roles in horror and the actors truly delivered.